About the Generation adidas Partnership

The 10-year partnership agreement between adidas and MLS names adidas as the official athletic sponsor and licensed product supplier for all MLS teams. The partnership incorporates every aspect of the game: product creation, grassroots programs, television rights and retail distribution. Among the highlights of the deal, adidas and MLS will create a developmental league providing opportunities for future soccer stars.

The youth players who join Major League Soccer as part of the Generation adidas program will receive unprecedented opportunities to develop their game and hone their skills at the professional level. Some of these opportunities include:

  • Training and playing on a weekly basis with a Major League Soccer professional club
  • Educational grant to further college education
  • Participation in matches and tours in the U.S. and overseas

MLS is excited to join forces with adidas to create the Generation adidas program.

"MLS is excited to join forces with adidas to create the Generation adidas program, which will improve upon and expand our commitment to identify and develop the top talent in our country," said Ivan Gazidis, MLS Deputy Commissioner.